Sales Representative

Company Mission:

Make great beer, while being a positive force in our community, provide excellent customer service, and have fun while doing it.

Brewery Description:

Counter Weight is a small brewery located in Cheshire with reasonable and thoughtfully planned growth for the next few years. Our goal is to produce high-quality beer and provide exceptional service to all our customers. We have two taprooms focused on the best possible guest experience for optimal enjoyment. In addition to our beer being available in our taprooms, we also distribute certain brands throughout the state of Connecticut and western Massachusetts.

Position Description:

Under direction from the Sales Manager, the Sales Representative will be responsible for developing and managing distributor accounts while growing volume and visibility in their assigned territory. They will also assist in creating new procedures related to new market development and product launches as well as promotional events in their assigned territory. The ideal candidate will be based out of their home in New Haven/Fairfield County in Connecticut.

Responsibilities and Duties:

·      Develop and maintain strong relationships with distributors as well as on-premise and off-premise accounts

·      Will be responsible for the promotion and sales of draft and packaged beer, and growing distribution and volume in their assigned territory

·      Responsible for creating and improving the visibility of the brand in their assigned territory

·      Assist Sales Manager in the processing of new and recurring orders

·      Assist Sales Manager in executing business plans to meet annual goals and drive accountability with distributors and key accounts

·      Assist Sales Manager in planning and coordinating new market and product launches as well as promotions to ensure achievement of sales goals

·      Assist Sales Manager to create and present quarterly and annual reviews for distributors

·      Prepare weekly/monthly sales and marketing reports on market research, competitors, and activity for a monthly recap with leadership

·      Update and maintain an organized calendar of market launches and special events in their assigned territory, and share with the leadership team to ensure all parties are informed

·      Adhere to and maintain annual budget with direction from Sales Manager

·      Stay current with any trends within the industry and communicate information to leadership

·      Research and participate in continuous education related to the role, such as customer service, sales techniques, craft beer, and industry

·      Assist in resolving customer and distributor issues, and ensure customer satisfaction while maintaining the integrity of Counter Weight Brewing

·      Take an active role in quarterly meetings conducted by distributor partners 

·      Represent Counter Weight by attending and/or pouring at special events such as beer dinners, beer festivals, etc. 

Necessary Skills:

·      Genuine enthusiasm for craft beer

·      An aptitude for customer service

·      Ability to work well independently and on a team

·      Strong problem-solving skills

·      Attention to detail

·      Ability to work well under pressure

·      Common sense

·      Ability to handle a number of different projects simultaneously

·      Ability to meet deadlines 

·      Must be at least 21 years of age

·      Must have full-time access to a vehicle

·      Strong interpersonal skills with a successful proven track record of developing strong relationships and meeting/exceeding sales goals

·      Must have a solid knowledge of beer styles and the brewery industry

·      Demonstrates approachability, composure, and strong customer service orientation

·      Solutions-oriented, self-motivated, and results-driven

·      Excellent analytical and problem-solving skills

·      Basic computer skills with E-mail, Excel, Word, and PowerPoint

·      Excellent verbal and written communication and presentation skills to effectively communicate with staff, customers, and vendors

·      Flexible availability - must be available to work occasional evenings, weekends, and holidays for special work and market events

·      Must have the ability to travel up to 25% of the time out of state

·      Ability to take the initiative, work with minimal supervision, is flexible and thrives in a fast-paced environment

·      Strong organizational skills with the ability to multi-task and prioritize 

·      Demonstrated ability to build rapport and good working relationships with accounts, distributor management and sales reps, vendors, etc.

·      Team player with the ability to effectively interact and work cross-functionally with all departments to meet business goals and objectives

·      An overall passion for beer/craft beer and the industry

·      Be motivated, hard-working, safety-minded and innovative with a commitment in representing and enjoying the culture of Counter Weight

Desired Qualifications:

·      At least (2) years sales experience 

Physical Requirements:

·      Ability to frequently stand, walk, kneel, sit, stoop, push, pull, and lift for extended periods of time

·      Ability to frequently talk, hear, and smell

·      Acute sensory abilities

Must have the ability to lift 55lbs regularly and move up to 165lbs on occasion