This December 11+12 the beer and beverage-alcohol industry will come together in Marina del Rey to collaborate, make connections, and forge lasting relationships. The event mixes high-profile speakers and informative panels with sampling and networking opportunities.
Brewbound Live’s two-day program boils down all aspects of the beer business so you can keep up (and stay ahead) between batches. Take a deep dive into innovation, investment, retailing, and the key opportunities and trends that will enable growth within the beer business and beyond.
DECEMBER 11+12 | MARINA DEL REY, CA
This is a past event. Replay all presentations and view upcoming events.
Set Up Your Brewery For Success
Brewbound Live Agenda
Times are subject to change.
Print the agenda for Thursday, December 12
Please note: All times US Pacific Time
- 8:00 AM9:30 AM
Breakfast & Registration
Breakfast, coffee and beverages are served from 8:00 AM to 9:30 AM PT and are included with registration. Registration and badge pick up opens for the day at 8:00 AM PT. - 9:00 AM2:30 PM
One-to-One Meetings with Retailers & Distributors
Location: Outdoor Sinder Lounge - Lobby Level
Prior registration is required and meeting times are sent individually. Please check in at the One-to-One Help Desk before to heading to your meeting room. Meetings will be 10 minutes each and the complete schedule is posted at the Help Desk.
Mary Guiver
Dan Barrera
Samantha Fletcher
Justin Ray
Kevin Day
Jessica Muskey
- 9:00 AM9:30 AM
Why Focus is Essential in 2025
Location: California Ballroom - Lobby Level
The numbers don’t lie: Wielding a focused portfolio will be a key to winning in 2025. Explore how craft brewers are becoming laser-focused, why it’s working and how a prominent retailer views those moves.
Peter Skrbek- Mary Guiver
Brian “BK” Krueger
- 9:30 AM10:10 AM
Fireside Chat: Dogfish Head's Sam Calagione
Location: California Ballroom - Lobby Level
As Dogfish Head turns 30, co-founder Sam Calagione will discuss how craft producers can stay vibrant and relevant to younger generations of drinkers and how the Delaware craft brewery is charting its path for the future. - 10:10 AM10:25 AM
Livestream & Networking Break
- 10:25 AM11:00 AM
Marketing Watch: Meeting Consumers Where They Are Online & IRL
Location: California Ballroom - Lobby Level - 11:00 AM12:00 PM
Brewbound Live Pitch Slam Final Round
Location: California Ballroom - Lobby Level
A panel of expert judges will offer participants and attendees valuable insights on what makes for a successful brewery and beverage-alcohol brands. They’ll evaluate the emerging brands, business plans and innovative products presented by our contestants. - 12:00 PM1:00 PM
Sponsored Workshop: Passion & Results - How to Use Data & Technology to Make Better Decisions
Location: Promenade Ballroom - Lobby Level
Combining your passion for the brewing industry with our experience and solutions to achieving business freedom. Hear how to lower your operating costs, optimize inventory levels, promote effectively, etc. Two former CPG executives from some of the world's top brands and current partners at ahatis will share how to use data and technology to make better business decisions and achieve key business results. - 12:00 PM1:20 PM
Lunch, Sampling + Livestream
- 1:20 PM1:50 PM
Prepare for Turbulence: Strategies for Survivng Craft's Choppy Times
Location: California Ballroom - Lobby Level
How do you survive a choppy alcohol market? Leaders from Allagash Brewing, Independence Brewing and Wisconsin Brewing share strategies that have carried their companies through uncertain times and helped them tap into growth opportunities. - 1:50 PM2:30 PM
Emerging Audiences & Shifting Mindsets: Understanding Changing Drinker Demos
Location: California Ballroom - Lobby Level
Lindsay Kunkle, the head of the global firm’s U.S. consultancy, will examine shifting demographics, changing consumer mindsets and emerging audiences with an eye on how these factors are relevant to beverage-alcohol producers. She will offer insights into Generation Z’s outlook on alcohol, as well as dive into the “never old mindset” of Baby Boomers as they enter longevity, the new definition of diversity ,and the growing population of adults who opt not to have children. - 2:30 PM3:00 PM
Welcome: Making Beer Accessible to Underrepresented Groups
Location: California Ballroom - Lobby Level
Visionaries who have made beer more accessible to underrepresented groups share how bev-alc can be more welcoming, expanding the reach of and opportunities for the industry through products, philosophies and events large and small.
Samuel Chawinga
Simon Chen
- 3:00 PM
Brewbound Live Pitch Slam Winner Announcement
Gold Sponsors
One-to-Ones: Meet with Key Retailers & Distributors
Representatives from Whole Foods Market, Extra Mile, Breakthru Beverage, Applebee's, Reyes and California Beverage Solution will be scheduling meetings with beer and beverage-alcohol brands attending Brewbound Live Winter 2024 on Wednesday, December 11 and Thursday, December 12.
Limited meeting spots are available on a first-come, first-served basis. Register now to sign up.
Brewbound Live 2024 Speakers
At Brewbound Live, beer and beverage alcohol industry innovators and experts tackle the industry’s toughest challenges and provide solutions to help you move past obstacles and reach your next milestone.
Natalie Cilurzo
Co-Founder, Russian River Brewing
Peter Skrbek
CEO, Deschutes Brewery
Lester Jones
VP Analytics & Chief Economist, NBWA
Brian “BK” Krueger
VP of Business Development and Portfolio Strategies, Bump Williams Consulting
Rebecca Maisel
SVP Legal & Government Affairs, Gulf Distributing
Mary Guiver
Principal Category Merchant, Beer, Whole Foods Market
Samuel Chawinga
Co-Founder, People's Republic of South Central
Jennifer Grant
GM and VP, Markstein Sales
Jess Infante
Managing Editor, Brewbound
Zoe Licata
Reporter, Brewbound
Simon Chen
co-founder, Match Point Brewing
Recent Event Announcements
Brewbound Live: Why Focus is Essential in 2025
The word of Brewbound Live 2024 could arguably be “focus,” which was highlighted in the panel discussion that kicked off Day 2 of the business conference last month in Marina del Rey, California.Six Finalists Advance in Brewbound Pitch Slam
Six finalists emerged from a field of 11 contestants to secure a spot in tomorrow’s final round of the Brewbound Live Pitch Slam.Brewbound Live 2024: Enjoy Beer, Booch + Business Conversations at 2 Beer Industry Networking Parties Next Week
We’re just 8 days away from the 2024 Brewbound Live business conference in Marina del Rey, California. Industry leaders will gather for two days of business conversations, networking and relationship building on December 11 + 12. To foster networking time in a casual setting, we’re hosting two Brewbound Live parties filled with beer, booch and business conversations.Brewbound Live 2024: The Highs and Lows of Beer – 3 Tier Beverages & NIQ Navigate the Industry’s Contrasting Trends
Understanding the beer category’s often conflicting 2024 trends will be among the keys to winning in 2025 and beyond. Kaleigh Theriault, director of thought leadership for NIQ’s beverage-alcohol vertical, and Mary Mills, a consultant for 3 Tier Beverages, will guide attendees of the 2024 Brewbound Live business conference through the category’s highs and lows, from pricing and inflation, to higher ABV products and non-alcoholic beverages, to craft’s roller coaster by style, region and brand.Brewbound Live 2024: Applebee’s Joins One-to-One Meetings
On December 11 + 12, Brewbound Live returns to Marina del Rey, CA, offering beer and beverage alcohol companies a unique opportunity to engage in One-to-One meetings with Whole Food’s Market, ExtraMile Convenience, Reyes Beverage Group, Breakthru Beverage, California Beverage Solution, and now, Applebee’s.
Silver Sponsors
The Brewbound Live Experience
Tap Into Actionable & Timely Insights
Industry experts provide actionable insights on topics affecting the beer and beverage-alcohol industry today. Our speakers dive into industry data and examine case studies to help you overcome obstacles and cultivate growth.
Connect with Industry Leaders
At Brewbound Live, well-connected industry veterans are in the room and ready to talk. Ask them your questions, collaborate on new ideas, and head into 2025 with a clear path forward (and a new partner or two).
Sample the Latest Innovations
Take a first-hand look at up-and-coming beer and beyond trends before many of your competitors have a chance. Looking to have your product sampled for feedback? Just register and apply.
Pitch Your Startup to the Industry
The Brewbound Live Pitch Slam allows emerging beer and beyond brands to showcase their products to our expert panel and in-person audience to gain feedback and industry exposure.
Beer & Beyond Industry Leaders Attend Brewbound Live
Dec. 8-10: Dive into Beverage & RTD Spirits at BevNET Live
Head out a few days early to attend BevNET Live on December 8-10 in Los Angeles, CA. For more than a decade, the CPG industry has turned to BevNET Live to discover the latest trends and network with the beverage community. Our signature two-day event for the beverage industry brings together thought leaders, trailblazers, and the next generation of brand founders to help beverage industry professionals thrive.
Invest in the Future of Your Beer Business
Attending Brewbound Live is the first step in propelling your business into growth mode. Establish new partnerships, collaborate with beer industry experts, and walk away with the ability to make more strategic decisions for your company.
