Tilray Brands

How did craft close out Q1 in scans? In this episode, the Brewbound team convenes to discuss the early read on trends in off-premise retailers with the first three months of 2026 in the books. Plus, conversations about platform building, BrewDog’s identity under Tilray ownership and if Daycaps are really a thing with Gen Z.

Tilray Brands’ hit a company revenue record in Q3, generating $207 million in the quarter, but there was little help from the global cannabis firm’s bev-alc brands.

Reyes Taps Breakthru Vet to Lead Integration; Tilray Strikes Licensing Deal for Hard Popsicle RTDs; Tilray Takes BrewDog to the Hamptons; and more headlines.

Tilray Brands will acquire several assets from BrewDog’s U.S. business, including its Ohio production facility and remaining pubs, the company announced this morning.

Tilray Brands continues to acquire pieces of Scottish craft beer maker BrewDog’s global business. The Canadian cannabis, beverage and wellness firm today announced it has closed a deal to purchase BrewDog’s brewery and taprooms in Australia.

Nearly 500 workers will lose their jobs with the closure of 38 BrewDog-owned pubs across the U.K. following Tilray’s acquisition of parts of the Scottish craft brewery, consultant firm AlixPartners shared in a press release.

Tilray Brands has struck a deal to acquire some assets of Scottish craft brewery BrewDog, it announced today. The deal, which closed today, includes BrewDog’s global brand and intellectual property, its brewing operations in Ellon, Scotland, and 11 pubs across the U.K. and Ireland.

Tilray Brands has signed a multi-year licensing deal with the Carlsberg Group to produce, market, sell and distribute the Danish brewer’s portfolio – including Carlsberg, Carlsberg Elephant, Kronenbourg 1664 and Kronenbourg 1664 Blanc – in the U.S. The partnership has an initial five-year term, beginning January 1, 2027.

Tilray Brands’ approved reverse stock split is set to take effect Monday afternoon following the close of the market, the company announced last week. The 1:10 reverse split will reduce the number of shares of common stock of Tilray from 1.16 billion to 116 million.

Tilray Brands CEO Irwin Simon’s visits to college campuses and venues across the U.S. “suggest there’s more price sensitivity” influencing the decline in consumption.

Tilray Brands’ 2026 first quarter – covering the all-important summer selling season – was “flat” due to the cannabis and craft beer platform’s Project 420 cost-savings initiative, Tilray chairman and CEO Irwin Simon shared Thursday during a call with investors and analysts.

Tonya Cornett thought she would end her career at 10 Barrel Brewing. She had joined the Bend, Oregon-based craft brewery in 2012, piled up competition medals for her beers and created a following at the brewery. She thrived as the brewery’s R&D brewmaster before and after its 2014 sale to Anheuser-Busch InBev.

Check out these news items, initially reported in the Brewbound Insider Newsletter between August 27-29.

Craft’s off-premise performance over the last four weeks has been a tale of two channels.