Blue Moon

Volume at craft breweries outside of the Brewers Association’s (BA) definition of small and independent declined 4% on a comparable basis, to 6.752 million barrels, in 2024, the trade group reported in the May/June edition of The New Brewer magazine.

Molson Coors will close the Blue Moon brewpub in Denver’s River North Arts District at the end of the month, Brewbound has confirmed.

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Off-premise dollar sales of craft beer declined -3.3%, to more than $4.6 billion, in 2024, according to multi-outlet grocery, mass retail and convenience store data shared by market research firm Circana.

New Belgium’s Voodoo Ranger Imperial IPA (Voodoo Ranger) is now the No. 1 craft beer by dollar sales in the convenience channel, passing Molson Coors’ Blue Moon Belgian White (Blue Moon), according to data firm Circana’s monthly beer report. Voodoo Ranger has increased c-store dollar sales +14.8%, to more than $81 million year-to-date (YTD), ending November 5. The IPA now has 5.84% share of total craft beer dollar sales in the channel.

Molson Coors Beverage Company will expand distribution of its Topo Chico hard seltzer nationwide, beginning in January 2022.

Moon Haze Hazy Juicy Pale Ale is rolling out this week as the second major innovation play in two years from the Molson Coors-owned craft brewery, following last year’s introduction of Light Sky Citrus Wheat.

New Belgium Brewing products account for one sixth of the top 30 craft beer brands, according to market research firm IRI.

Molson Coors Beverage Company reported nearly $10.6 billion in net sales for 2019, a decline of 1.8% compared to 2018. In a press release, Molson Coors Beverage Company president and CEO Gavin Hattersley called 2019 “a challenging year” for the company.

Blue Moon Brewing Co. today announced the national launch of a new light brew, Blue Moon LightSky: a light citrus wheat beer brewed with real tangerine peel and dry hopped with Azacca hops.

Blue Moon Brewing Company, the no. 1 national craft beer, is releasing a limited-edition keg design inspired by the recent announcement of Blue Origin’s new lunar lander, dubbed Blue Moon. The kegs will be released just ahead of July 20, 2019, in celebration of the 50th anniversary of the first Moon landing – the Apollo 11 mission.

In this week’s Last Call: Boston Beer CEO’s 2018 compensation hits $20 Million; New Belgium opens remodeled pub at Denver airport; 7-Eleven tests upscale store; Amazon seeks alcohol policy manager; New York State Liquor Authority fines Shmaltz; and more industry news.

Total U.S. beer dollar sales grew to more than $35 billion in 2018, according to retail data provider IRI. The Chicago-based market research firm, which tracks category-wide sales at major off-premise retailers, reported a 1.8 percent increase in beer dollar sales, despite a 0.3 percent decline in volume sales at multi-outlet and convenience (MULC) stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 30.

In this week’s edition of Last Call: MillerCoors sells its Eden facility for $2.75 million; Reyes acquires 2.5 million cases from Mission Beverage; Blue Moon is named the “Official Craft Beer” of the Kentucky Derby; and more industry news.