Athletic CMO Andrew Katz Exits NA Brewer; Search Ongoing for New Marketing Lead
Athletic Brewing Company CMO Andrew Katz has left the dedicated non-alcoholic (NA) beer maker after nearly five years.
Athletic Brewing Company CMO Andrew Katz has left the dedicated non-alcoholic (NA) beer maker after nearly five years.
As hard sports-drink-inspired RTDs appear set to dominate innovation in 2026, Bump Williams Consulting examined the segment’s early movers’ 2025 performance. Plus, Real American Beer refreshes packaging; Brewers Association CEO Bart Watson shares what’s working; Athletic enters Puppy Bowl; and much more.
Young Lion Gets New Owner; Ex-Employee Sues Legion Brewing; Samuel Adams Drop a Cherry Bomb; Budweiser Drops Super Bowl LX Ad; People Moves at Holidaily, Bell’s; Athletic’s Bill Shufelt on Bold Names; Womrtown’s Patriot Place Taproom Gets a ‘Glow Up.’
In a nutshell, experiential marketing means getting out in the field to events and other public spaces and putting cans in hands. Easy in theory, but far more nuanced and complex in practice.
Smog City Brewing co-founder Laurie Porter is a prepper. Even during craft’s days of double-digit growth in the middle 2010s, Porter, who calls herself “an incurable optimist,” was eyeing a future when that growth wouldn’t be there.
After ranking as the eighth-largest craft brewery by volume in 2024, Athletic Brewing Company is on pace to cross the 500,000-barrel threshold by the end of 2025.
Constellation Brands Layoffs at Rochester HQ; Monster Q3 Alcohol Net Sales -17%; Samuel Adams Adds Winter White Ale, First New Winter Seasonal in 30 Years; Athletic, Vans Warped Tour Debut Collaboration; Pair Your Market Basket Sub with a MB Lager; Parting Shot: Rainier Jubilee Cans Return.
The return of professional football didn’t result in a boost to on-premise beer trends, contrary to years past. Opening weekend of the 2025 NFL season (September 4-7) led to high-single-digit declines in both draft beer (-7.3%) and packaged products (-8.3%) compared to 2024 opening weekend (September 5-8), according to on-premise tech and insights firm BeerBoard.
The adult non-alc category is on its way to hitting $1 billion in off-premise sales as new entries shake up the top brand families and begin to drive prices down, according to market research firm NIQ.
St. Louis-based Urban Chestnut Brewing Company has acquired the beer brands of O’Fallon Brewery, which ceased operations after 24 years at the end of last year.
Non-alcoholic beer, Italian imports and fruit-forward offerings are just a few of the summer trends popping in Total Wine & More and Whole Foods Market stores. Total Wine’s Adrea Starr and Whole Foods Market’s Mary Guiver offered insights into what they’re seeing as summer sets in.
The beer category “surprised” Circana EVP BevAl Scott Scanlon last week and not in a good way. Both dollar sales (-6.1%) and volume (-7.3%) dropped mid-single digits in the week ending June 15 at off-premise retailers tracked by the market research firm.
Six of the 10 largest Brewers Association-defined (BA) craft breweries recorded volume declines in 2024, according to data from the trade group’s May/June edition of The New Brewer magazine.
New breakout brands, Q1’s soft trends and the beer industry’s non-alcoholic (NA) plays were hot topics during Beer Marketer’s Insights’ Spring Conference, held earlier this week in Chicago.
No job listings found for Athletic Brewing Company. Post a job listing now.
| Beer Name | Style | |
|---|---|---|
| No records to display. | ||
| Beer Name | Style | |
|---|---|---|
| No records to display. | ||
| Beer Name | Style | |
|---|---|---|
| No records to display. | ||