Sierra Nevada Brewing Company

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Off-premise dollar sales of craft beer declined -3.3%, to more than $4.6 billion, in 2024, according to multi-outlet grocery, mass retail and convenience store data shared by market research firm Circana.

In the wake of Hurricane Helene, Sierra Nevada Brewing Company company is focused on ensuring its employees in Mills River, North Carolina, “are safe and accounted for,” while “still assessing” the damage sustained at the brewery, president and CEO Pryce Greenow told the company’s distributor partners on Tuesday.

Sierra Nevada CEO Pryce Greenow began his remarks to wholesalers last week acknowledging that craft beer is not short on challenges, including a “cash-constrained consumer,” category price increases, trends in moderation and bev-alc abstinence “becoming more meaningful,” and “a whole host of substitute products” entering the market.

While many annual business plans over the next couple months will likely include fourth-category innovations, Sierra Nevada is focused on continuing to innovate with “beer-flavored beer.”

Last week, Sierra Nevada announced the promotion of VP of sales Ellie Preslar to chief commercial officer (CCO) of the California-based craft brewery. Brewbound caught up with Preslar …

Sierra Nevada VP of sales Ellie Preslar has been promoted to chief commercial officer of the California-based craft brewery. Preslar fills the position left vacant by the retirement of Joe Whitney in October, after 17 years at Sierra Nevada.

Craft finished Q1 with dollar sales nearly flat year-over-year (YoY), declining -0.3% in NIQ-tracked off-premise channels (total xAOC + liquor plus + convenience) through March 30, Bump Williams Consulting (BWC) reported in its first quarterly craft report for 2024.

A former spirits executive will be the next president and CEO of Sierra Nevada Brewing Company.

Sierra Nevada Brewing Company chief commercial officer Joe Whitney will retire, effective January 5, 2024, according to a message shared by Ken Grossman late Friday.

Sierra Nevada leadership shared highlights of its year so far, revealed its sales and marketing strategy for 2024 and provided an update on its Can Do Innovation Center during last week’s meeting with wholesalers.

Sierra Nevada shared its 2024 brand plans today with wholesalers. The slate of new products will include new hazy and imperial IPAs, non-alcoholic beers and hop waters, and offerings for day drinking occasions.

Ecliptic Brewing of Portland, Oregon and Sierra Nevada Brewing of Chico, California have teamed up to brew a Cosmic Collaboration beer. Secchi Hoppy Wheat Ale will be the fourth release in the series for 2023, shipping June 21st in 16-ounce cans and draft.