Seven of the 10 largest Brewers Association-defined craft breweries recorded production volume declines in 2025, according to data shared by the trade group in the May/June Issue of The New Brewer magazine.
The summer selling season is upon us, signaling the start of the beer category’s most important stretch. Encouraging early trends this year have given way to a more cautious outlook. More recent trends “signal erosion from the stronger momentum seen in March and early April,” market research firm NIQ noted in a recent report. As the industry hopes the heat creates a summer thirst, here are eight storylines we’re tracking.
Sierra Nevada is taking a cautious approach to the rollout of its next new product launch. Shred Beer Soda will debut in early June at the brewery’s gift shops in Chico, California, and Mills River, North Carolina.
Job cuts at Diageo; Michelle St. Jacques’ landing spot; Victoria and Pacifico’s new lead; Sierra Nevada’s next Little Thing; Modelo’s new creative; and Allagash and Russian River’s enduring friendship.
We’ve compiled our most read stories of the past year, and one company dominated the headlines (with not the sunniest lineup of news): Anheuser-Busch InBev (A-B).
Check out new products from Notch, Stem Cider and Sierra Nevada, initially reported in the Brewbound Insider Newsletter.
Sierra Nevada’s willingness to enter new segments and styles hinges on a pair of key factors, CEO Pryce Greenow told Brewbound.
Sierra Nevada is committed to craft brewing. Not that there was any doubt that the family-owned, Chico, California-headquartered brewery is all in on craft beer, despite a downturn in the segment’s trends.
Sierra Nevada’s 2026 strategy revolves around a “core four” philosophy involving its top brands, while supplementing its flagships with strategic additions, leaders of the Chico, California-headquartered craft brewery shared last week during a virtual distributor presentation.
Craft’s off-premise performance over the last four weeks has been a tale of two channels.
The adult non-alc category is on its way to hitting $1 billion in off-premise sales as new entries shake up the top brand families and begin to drive prices down, according to market research firm NIQ.
Sierra Nevada has hired Angela Bloomer as its new VP of national accounts. Plus, Garage Beer promotes from within and hires an NFL veteran. Sapporo-Stone makes brand lead moves. And 3 Tier Beverages makes four more hires.
Non-alcoholic beer, Italian imports and fruit-forward offerings are just a few of the summer trends popping in Total Wine & More and Whole Foods Market stores. Total Wine’s Adrea Starr and Whole Foods Market’s Mary Guiver offered insights into what they’re seeing as summer sets in.
Although still in decline, craft beer’s dollar sales and volume losses eased up in May, according to the most recent off-premise report from market research firm Circana.
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