Molson Coors Beverage Company

The adult non-alc category is on its way to hitting $1 billion in off-premise sales as new entries shake up the top brand families and begin to drive prices down, according to market research firm NIQ.

Molson Coors’ lackluster share performance was a driving factor in the company’s soft Q2 and lowered full-year expectations. However, leadership was still able to pull out some positivity during Tuesday’s call with investors and analysts.

What do distributors want in 2025? A survey of 173 distributors from across the U.S. found that middle-tier leaders are seeking simplification and focus in programs, among other key traits. Those answers were among the takeaways from consulting firm Tamarron’s 27th annual Brewer Partnership Compass survey.

Molson Coors has lowered its fiscal year 2025 (FY25) guidance once again after a softer than expected Q2, due to continued macroeconomic headwinds and “lower than expected U.S. share performance.”

Nice weather and ideal timing helped boost beer’s performance over Fourth of July weekend, producing “surprisingly strong trends,” according to distributors surveyed by Goldman Sachs.

St. Louis-based Urban Chestnut Brewing Company has acquired the beer brands of O’Fallon Brewery, which ceased operations after 24 years at the end of last year.

Refreshers are like opinions – no one’s the same, but everyone’s got one. Numerous fruity and colorful hard beverages have hit the shelves in the past two years, labeled as “refreshers,” but that is about where their similarities end.

Volume at craft breweries outside of the Brewers Association’s (BA) definition of small and independent declined 4% on a comparable basis, to 6.752 million barrels, in 2024, the trade group reported in the May/June edition of The New Brewer magazine.

Distributors have become increasingly more pessimistic about beer. But how do they feel about the biggest suppliers and their outlooks for 2025? Investment banking firm Jefferies asked this question in its latest beer distributor survey, which represented portfolios from Tilray (60% of respondents), Constellation (55%), Anheuser-Busch InBev [A-B] (50%), Molson Coors (50%), Boston Beer (40%) and more.

New breakout brands, Q1’s soft trends and the beer industry’s non-alcoholic (NA) plays were hot topics during Beer Marketer’s Insights’ Spring Conference, held earlier this week in Chicago.

The results of Molson Coors’ Q1 in fiscal year 2025 (FY25) were in stark contrast to the first quarter of 2024. Q1 net sales declined 11.3% year-over-year (-10.4% on a constant currency basis), the company reported Thursday morning. A year ago, Molson Coors reported 10.7% YoY (+10.1% in constant currency) net sales growth in Q1.

Gavin Hattersley will retire at the end of 2025 after six years as CEO of Molson Coors Beverage Company. Molson Coors’ board of directors will begin a search for Hattersley’s successor, tapping “a nationally recognized search firm” to review internal and external candidates.

Dollar sales of craft beer declined -4.2%, to more than $596.2 million, year-to-date (YTD) through February 23 in off-premise retailers tracked by market research firm Circana.

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