Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.
With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Off-premise dollar sales of craft beer declined -3.3%, to more than $4.6 billion, in 2024, according to multi-outlet grocery, mass retail and convenience store data shared by market research firm Circana.
Production at craft breweries outside of the Brewers Association’s (BA) craft brewer definition collectively declined -6% on a comparable basis, to nearly 7.6 million barrels in 2023, according to data shared in the May/June edition of the New Brewer Magazine.
Lagunitas will cease operations in Chicago in early August and move all production to the craft brewery’s original brewhouse in Petaluma, California. The Heineken-owned brewery’s Chicago taproom, located within the brewery, will close permanently, effective today. The adjacent warehouse will remain in operation.
Heineken-owned Lagunitas Brewing Company is hoping a packaging refresh, a focus on its core offerings and marketing around concerts will help the brand reclaim the mojo and irreverent spirit that the brewery was founded upon.
Another Heineken executive is moving over to the Lagunitas team. The Heineken-owned, Petaluma, California-based craft brewery announced today the appointment of Peter Green as head of sales. Green will officially take over the role on March 1.
Lagunitas’ sales and marketing teams have undergone an overhaul in the last month. In a conversation with Brewbound, interim CMO Hannah Dray discussed bringing irreverence and disruptiveness back to the brand.
The Lagunitas Brewing Company, the OG of IPA that has a rich, history of hop-forward and innovative craft brews, and Toast Ale, an organization that makes planet-saving beer brewed with surplus bakery bread, have collaborated with local Alvarado Street Bakery to create the exclusive, limited-edition brew – The Toast of Petaluma.
Production at craft breweries falling outside of the Brewers Association’s (BA) craft brewer definition collectively declined -4% on a comparable basis, to more than 8.68 million barrels in 2022, according to data shared by the trade group in the May/June edition of the New Brewer Magazine.
The Lagunitas Brewing Company, the OG of IPA that has a rich, mischievous history of hop-forward and innovative craft brews, is reopening its Chicago TapRoom & Beer Sanctuary within the 300,000-square-foot brewery in Douglas Park on April 13.
With another Dry January in the books, how do non-alcoholic beer producers keep up the momentum? Partake Brewing founder and CEO Ted Fleming and Lagunitas CMO Paige Guzman share what’s next for the growing segment and discuss increased competition and what growing retailer support means for NA beer and similar offerings such as hop water.
