Firestone Walker Brewing Company

805 is heading to the Land of 10,000 Lakes. Firestone Walker has launched the 805 portfolio – including flagship 805 Blonde, 805 Cerveza and 8ZERO5 non-alcoholic (NA) – in Minnesota via Johnson Brothers-owned Artisan Beer Company, the Duvel Moortgat-owned brewery announced.

A pair of Nashville breweries are linking up. Jackalope Brewing has struck a deal to acquire Black Abbey Brewing. Under Jackalope’s stewardship, “Black Abbey’s distinct brewing identity and well-loved beers” will live on, according to the announcement.

As the leader of California’s second-largest craft brewery – and one that sells more than 80% of its volume in its home market – Firestone Walker CEO Nick Firestone is uniquely qualified to discuss how trends in craft’s largest market are affecting its biggest suppliers.

Boston Beer revealed a new 10-year sponsorship deal with the Boston Red Sox last Friday for its Samuel Adams brand; Spirits giant Proximo has shifted its California distribution to Breakthru Beverage, which it is with already in CO, MO and NV; New Belgium alum Ramon Tamayo joined Calicraft (Walnut Creek, CA) as head brewer in May; and more headlines

Non-alcoholic beer, Italian imports and fruit-forward offerings are just a few of the summer trends popping in Total Wine & More and Whole Foods Market stores. Total Wine’s Adrea Starr and Whole Foods Market’s Mary Guiver offered insights into what they’re seeing as summer sets in.

Six of the 10 largest Brewers Association-defined (BA) craft breweries recorded volume declines in 2024, according to data from the trade group’s May/June edition of The New Brewer magazine.

Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.

Off-premise dollar sales of craft beer declined -3.3%, to more than $4.6 billion, in 2024, according to multi-outlet grocery, mass retail and convenience store data shared by market research firm Circana.

Despite industry scan trends, Firestone Walker believes “the American craft beer industry is as strong as ever.” The Duvel-owned California craft brewery is focused on its core beer brands in 2025, and believes those brands can satisfy both classic craft beer consumers and new drinkers, leadership detailed Monday in a virtual presentation for wholesale partners.

Duvel Moortgat-owned Firestone Walker is staying in the beer category in 2025, and believes beer can still speak to consumer needs – even the consumers who “don’t know they like beer yet.”

Firestone Walker is the latest top craft player to enter the non-alcoholic (NA) beer space by leveraging the brand equity of its biggest brand. 8ZERO5 blonde, an NA version of the Duvel Moortgat-owned craft brewery’s 805 flagship, will only be available in its home state of California following Labor Day.

Firestone Walker CMO Dustin Hinz and brand director Hannah Barnett explore the marketing approach to the Paso Robles, California-based craft brewery’s biggest brand, 805, as well as its portfolio of other brands, including Cali Squeeze, Mind Haze and the F Brands.

Firestone Walker unveiled its first of three seasonal offerings slated for 2024—the all-new Firestone XPA, a next-generation extra pale ale brewed with Southern Hemisphere hops and California style, available now in all Firestone Walker markets. Find it with theFW Beer Finder. 

Firestone Walker announced the 2024 edition of its Brewmaster’s Collective beer club, encompassing a Welcome Kit and 21 small-batch barrel-aged beers as well as numerous exclusive membership benefits.