Brand Manager

Summary/objective

Wilding Brands is seeking a dynamic and experienced craft beverage Brand Manager to lead the development and execution of strategic marketing initiatives for A diverse portfolio of craft beverage brands. The ideal candidate will have a deep understanding of the craft beverage landscape, a proven track record in brand management, and the ability to drive brand growth, engagement, and velocity through innovative marketing and sales channels.

Essential functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

?      Brand Strategy Development: Collaborate with cross-functional teams to create and implement comprehensive brand strategies that align with company objectives and market opportunities.

?      Marketing Campaigns: Develop and execute innovative marketing campaigns, including product launches, digital marketing, social media, experiential opportunities, and public relations efforts to enhance brand visibility and consumer engagement.

?      Data Analysis: Conduct thorough market research to identify trends, consumer preferences, and competitive landscape, utilizing data driven insights to inform brand positioning and strategy.

?      Budget Management: Oversee brand marketing budgets, ensuring effective allocation of resources to maximize return on investment and achieve business goals.

?      Cross-Functional Collaboration: Work closely with sales, product development, and retail operations teams to ensure cohesive brand messaging and successful execution of marketing initiatives.

?      Performance Metrics: Establish and monitor key performance indicators (KPIs) to assess the effectiveness of marketing strategies and campaigns, making data-driven adjustments as necessary.

Competencies

?       Industry Knowledge: Strong understanding of the craft beverage industry, including current trends, key players, and market dynamics.

?      Analytical Skills: Proficiency in analyzing market data and consumer insights to drive strategic decisions.  Neilsen & IRI data analysis experience preferred.

?      Communication Skills: Exceptional verbal and written communication skills, with the ability to craft compelling brand narratives and presentations.

?      Project Management: Demonstrated ability to manage multiple projects simultaneously, meeting deadlines and achieving objectives in a fast-paced environment. Experience using Asana is a plus.

?      Creativity: A creative thinker with a passion for innovation and a keen eye for emerging trends and opportunities. 

Work environment

 This is an in-office position located in Lafayette, CO. 

Travel required

Some in-market and event-related travel will be required.

Required education and experience

?      BA/BS or equivalent experience required, preferably in Marketing or related field

?      1-2 years of brand management or marketing experience required

?      CPG experience preferred

?      Agility ability to adapt quickly to different teams and Brand missions, driving for performance and providing business continuity.

?      Strong communication and storytelling skills (written and verbal)

?      Strong business acumen

?      Results oriented and able to respond quickly to changing marketplace dynamics

?      Strategic influencing abilities

?      Ability to analyze / lead the business from a marketing and general management perspective

?      Strong Adobe CS and Excel skills needed

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.