Boston Beer Q1 Highlights: Twisted Tea Slowdown, Sun Cruiser Expansion and Tariffs

Boston Beer Q1 Highlights: Twisted Tea Slowdown, Sun Cruiser Expansion and Tariffs

Twisted Tea has been a positive outlier for Boston Beer Company in recent years, posting consistent growth for the company and combating declines from its sibling brands, including Truly Hard Seltzer. However, it is now Boston Beer’s spirits-based hard tea, Sun Cruiser, that is pulling the weight.

🏎️ Brewbound’s 2025 Guide to CBC

🏎️ Brewbound’s 2025 Guide to CBC

We’re headed to Indianapolis for the Brewers Association’s (BA) Craft Brewers Conference (CBC) and BrewExpo America (April 28 to May 1). To celebrate, we’ve dedicated our coverage over today and Monday to headlines that can best prepare you for the annual event.

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Tracking The Impact: RFK’s Artificial Food & Beverage Dye Ban

Tracking The Impact: RFK’s Artificial Food & Beverage Dye Ban

Health and Human Services (HHS) Secretary Robert F. Kennedy Jr. announced a new directive for manufacturers to phase out eight synthetic food dyes used in the formulations of thousands of food and beverage products.

How Junglee Aims To Crack The Cultural Cocktail Code

How Junglee Aims To Crack The Cultural Cocktail Code

It’s not often that the genesis for a canned cocktail is a home-cooked dinner. But for friends Vishal Patel and Parit Pathak, the idea for their ready-to-drink (RTD) cocktail brand, Junglee, came from their mothers’ cooking.

Rabobank: Cell Phones, Less Disposable Income and Demographic Shifts to Blame for Gen Z Drinking Less

Rabobank: Cell Phones, Less Disposable Income and Demographic Shifts to Blame for Gen Z Drinking Less

Bev-alc industry members continue to tout concerns that Gen Z is drinking less, with many blaming the generation’s increased attention to health and wellness versus previous generations. However, that narrative is “greatly overblown,” according to Rabobank senior beverage analyst Bourcard Nesin in a recent report from the financial services company.

NBWA/Fintech Q1 2025 Report: Craft’s Long Tail Contracts, Hard Tea and Non-Alc Outpace 2024 Sales

NBWA/Fintech Q1 2025 Report: Craft’s Long Tail Contracts, Hard Tea and Non-Alc Outpace 2024 Sales

The first quarter of 2025 was rocky for the beer industry, as National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones reported last week. Brewbound’s coverage of Jones’ presentation of quarterly data from bev-alc invoice tech platform Fintech continues with a deeper dive into craft, hard tea and non-alcoholic (NA) beer…. Read more »

NBWA/Fintech Q1 2025 Report: Beer Needs Its ‘Mojo’ Back

NBWA/Fintech Q1 2025 Report: Beer Needs Its ‘Mojo’ Back

Overall beer category dollar sales declined in Q1 2025 compared to Q1 2024, but those losses were unbalanced between the channels, according to the most recent report from the National Beer Wholesalers Association (NBWA) and Fintech. Beer dollar sales reached an estimated $15.8 billion in the first quarter of the year, down about 4% year-over-year (YoY).

Health, Finances and LDA Gen Z: What’s Driving Trends in Alcohol

Health, Finances and LDA Gen Z: What’s Driving Trends in Alcohol

Alcoholic beverages are feeling a squeeze, and not of the lime variety. Beer and alcohol businesses are facing economic pressures from tariffs, shifts in consumer spending, and health and wellness trends — yet many opportunities for growth remain, particularly among Gen Z (21+) consumers, the newest group to reach the legal drinking age.

Tequila Gains Share On-Premise; Reposado On a Roll

Tequila Gains Share On-Premise; Reposado On a Roll

Tequila continues to gain share from other spirits in U.S. bars and restaurants, according to NIQ’s on-premise marketing research arm CGA. Tequila sales by value rose by 0.7% in the 12 months through the end of February, despite a 1.7% drop in volumes.

BA Tariffs Webinar Recap: ‘Sticky’ Aluminum Tariffs, Consumer Sentiment a ‘Dumpster Fire’ and Other Challenges Ahead

BA Tariffs Webinar Recap: ‘Sticky’ Aluminum Tariffs, Consumer Sentiment a ‘Dumpster Fire’ and Other Challenges Ahead

The U.S. market was somewhat prepared for President Donald Trump to enact tariffs during his presidency, as promised during his campaign. But it wasn’t prepared for how “aggressive” those tariffs would be, including the speed and extent of their implementation, Rabobank global strategist, beverages, Stephen Rannekleiv said Thursday during a webinar hosted by the Brewers Association (BA).