The adult non-alcoholic (ANA) beverage category is undergoing a significant shift, as brands navigate evolving investment climates, retail skepticism and rising consumer demand in pursuit of sustainable growth.
With no end in sight to supply chain uncertainty, buying smarter can be just as important as selling more. Strategic sourcing – selecting long-term partners for packaging, ingredients and manufacturing – sets the foundation for operational resilience.
The beer category faces more uncertainty in 2026, according to wholesalers’ buying intentions logged in the National Beer Wholesalers Association’s (NBWA) monthly Beer Purchasers’ Index (BPI).
Two framed, hand-painted Chinese symbols adorn the doorway in Highland Brewing president Leah Wong Ashburn’s office. Read together, they mean “crisis,” but independently, they translate to “risk” and “opportunity.”
Last week, “holiday magic” delivered positive off-premise bev-alc trends in mid-December scans, suggesting the industry might just have a bountiful Christmas and end to 2025. However, in the latest report, “the Grinch stole the green,” according to Circana EVP of BevAl, Scott Scanlon.
From class-action suits over Fireball to disputes over jalapeño-flavored Tequila, this year’s bev-alc legal drama was, in a word, spicy.
This year’s top spirits headlines capture an industry in transition: major distribution shifts, sudden closures, shocking lawsuits, the race to win an emerging category, and of course, at least one celebrity closing a deal. Here are the top 10 BevNET spirits stories, as ranked by popularity.
As the leader of California’s second-largest craft brewery – and one that sells more than 80% of its volume in its home market – Firestone Walker CEO Nick Firestone is uniquely qualified to discuss how trends in craft’s largest market are affecting its biggest suppliers.
Head Brewer
785 Beer Company
District Sales Manager Las Vegas NV
CG Roxane LLC
Regulatory Compliance Manager
Tree House Brewing Company
Area Sales Manager - Los Angeles, CA
Good Boy Vodka
Regional Sales Representative
New Trail Brewing Co.
Brewer
Urban Roots Brewing
Retail General Manager
Lord Hobo Brewing Company
Amidst all the fast-growing beverage categories and trends, there’s only one that’s facing a ticking clock towards extinction. The future of the thriving cannabis beverage industry, specifically hemp-derived THC drinks that can be sold outside of adult-use regulated channels, is under intense pressure following November’s decision by Congress to effectively ban all hemp-derived products even… Read more »
Hopefully a lot of you had “A bottle o’ Beam” on your Christmas lists, as it sounds like there’s quite a bit of it to be had out there.
In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground.
Editor’s Note: The below news items were initially reported in the Brewbound Insider Newsletter December 22-26. Not an Insider? Become one today to get earlier access to what’s going on in the industry. CGA: 40% Consumers Plan to Take Part in Dry January; Half of Gen Z to Participate Two-in-five consumers plan to take part… Read more »
Total Wine & More has named retail veteran Ryan Ross its new CEO, concluding a four-month search.
As 2025 comes to a close, we’re looking back on a year’s worth of the Brewbound Podcast and all the acquisitions, distribution shakeups and innovation plans we chatted about, as well as all the wonderful guests that joined us.
