Prime Hydration Slashing Sugar, Más+ by Messi Shifting to Cans in 2026

Prime Hydration Slashing Sugar, Más+ by Messi Shifting to Cans in 2026

Of all the hurdles (self-inflicted and otherwise) facing beleaguered hydration drink brand Prime, sugar may not appear to be the most obvious. Nevertheless, the influencer-led, Congo Brands-owned company is seeking to spark a sales and popularity rebound with Prime Zero. Meanwhile, soccer superstar Leo Messi’s Más+ by Messi will shift to slim cans next year.

Brewbound Live 2025: Early Registration Pricing Ends This Friday 10/24

Brewbound Live 2025: Early Registration Pricing Ends This Friday 10/24

For brewery and beverage alcohol operators, 2025 has been a pressure test, from rising costs and supply chain swings to distributor shakeups and unpredictable demand. Even the most seasoned teams are attempting to adjust their plans. Brewbound Live is where the industry stops guessing.

Boston Beer Promotes Phil Hodges to Chief Operating Officer

Boston Beer Promotes Phil Hodges to Chief Operating Officer

Boston Beer Company’s chief supply chain officer (CSCO) Phil Hodges has been promoted to chief operating officer, effective immediately, the company announced after market close Monday with a press release, and 8-K filing with the U.S. Securities and Exchange Commission.

Duvel Eyes 15% Share of Belgian Imports in 2026

Duvel Eyes 15% Share of Belgian Imports in 2026

Duvel is aiming to be the top-supplier of Belgian imports, which would require “eclipsing a 27% share,” Duvel USA chief commercial officer Bobby Dykstra shared with distributors earlier this month.

Insider’s Week in Beer: 👋 Send Your Wine Friends a Beer

Insider’s Week in Beer: 👋 Send Your Wine Friends a Beer

It’s amazing the effect that a week with 3 major beer industry conventions in a row has on the typical industry news cycle 🥴 (this just in – everyone needs a nap), so let’s go check in on our wine friends!

NBWA Panel: ‘Facts, Not Fearmongering’ Can Help Beer Beat Headwinds

NBWA Panel: ‘Facts, Not Fearmongering’ Can Help Beer Beat Headwinds

The beverage-alcohol industry has endured an “onslaught of negative news” about health concerns and alcohol consumption in 2025, Bernstein analyst Nadine Sarwat shared during a panel discussion this week at the National Beer Wholesalers Association’s (NBWA) Annual Convention in Las Vegas.