Launched in 2021, Darnell Smith’s THC-infused non-alcoholic (NA) spirit brand MXXN (pronounced “moon”) has had the distinction — or disadvantage, depending on your perspective — of being ahead of the curve on not one but two beverage trends. Now that consumers have caught up, he’s ready.

Breakthru activates ‘contingency plans’ amid Florida driver strike; O&W gets Yuengling in SE Michigan; AleSmith enters Georgia; and Dad Strength featured on CBS Mornings.

The beer category “surprised” Circana EVP BevAl Scott Scanlon last week and not in a good way. Both dollar sales (-6.1%) and volume (-7.3%) dropped mid-single digits in the week ending June 15 at off-premise retailers tracked by the market research firm.

Patco Brands, the manufacturer of one of the leading wine-based ready-to-drink (RTD) products and other private label brands, will move its California distribution to California Beverage Solution (CBS) August 1, the companies announced today.

C&S Wholesale Grocers announced today it has agreed to purchase food solutions company SpartanNash for a total consideration of $1.77 billion, including debt.

Texas Gov. Greg Abbott has vetoed a bill that would have banned intoxicating hemp products in the state, sending the hotly debated issue back to the Legislature through a special session tasked with producing “strict, fair and legally sustainable” regulations.

Beer distributors are continuing to prioritize Alani Nu, even as many fret over the risk of losing the brand after its acquisition by Celsius earlier this year.

Man, you know it’s bad when beer consumption is down in Belgium of all places. Data indicates the 2024 number was -2.1%, following a 2023 where it was -6%. Guessing that imported STELLA from Newark, NJ just isn’t moving as many units as one would hope … but maybe they should send over a few cases of BUSCH LIGHT’s newest foray into flavortown along with it – move over #BLAPPLE – it’s #BLIMEtime!

While 30 major store improvement projects are slated to be completed in 2025, 60 “underperforming” Kroger stores will be closed over the next 18 months.

The reasons behind Modelo Especial’s negative trends may have more layers than just the Trump administration’s immigration raids and arrests, the Societe Generale Group at financial services firm Bernstein explored in a recent report.

In the latest edition of A Round With, a Brewbound Insider-exclusive Q&A series, we caught up with New York Cider Association executiveScott to discuss the New York cider industry’s recent milestones, and what he’s setting his sights on next.

RahrBSG has increased prices on select products due to tariffs, the ingredients purveyor announced yesterday in a tariff-related FAQ.

FIFCO USA has named Gustavo Cornejo its new CEO, effective immediately. Cornejo succeeds Piotr Jurjewicz, who had led the company’s U.S. operations since 2022.

As major spirits groups struggle with slow sales, Pernod Ricard is next to cut jobs.