Beer Industry News, Insights, Jobs, & Events
Reyes’ Premium Subsidiary to Add 2 Counties from Western Maryland Distributing
The Reyes Beverage Group has struck a deal to acquire the business of Western Maryland Distributing, the multi-state distributor announced Wednesday.
2025’s Top Growth Brands Held Ground Ahead of Labor Day 2026, per NIQ Weekly Scans
The misalignment of Labor Day this year (September 7) compared to 2025 (September 1) has caused wonky comps in recent off-premise scans, as reported earlier this week. However, brand-level data highlights an industry experiencing similar trends to last summer.
Press Clips: A Washington Craft Distro Deal, Sarah Michelle Gellar’s Scream-Worthy Cider Ad and Protein (NA) Beer
Check out news items initially reported in the Brewbound Insider Newsletter, including headlines from River Barrel Distributing, Go Brewing, Angry Orchard and others.
Athletic Brewing Adds Dak Prescott and Drake Maye as ‘Athlete-Owners’
Athletic Brewing Company is adding two QB1s to its roster as “athlete-owners” as the NFL season kicks off tonight. New England Patriots quarterback Drake Maye and Dallas Cowboys quarterback Dak Prescott struck multi-year partnerships with the dedicated non-alcoholic beer maker and stakes in the business.
Featured Jobs
Whole Foods’ Mary Guiver Departs Retailer’s Bev-Alc Team
Brewers seeking to land their offerings on Amazon-owned Whole Foods Market shelves need to update their contact lists. Senior category manager Mary Guiver has departed Whole Foods’ beverage-alcohol merchant team for the company’s produce team, she announced on LinkedIn.
Boston Beer Appoints Samsung Electronics America CMO as Next Marketing Lead
Boston Beer Company has filled one of its c-suite vacancies.
Rogue IP Auction Ends with $2.82 Million Winning Bid from Fitness Company
A fitness company appears to be the winner of last week’s auction for Rogue Ales & Spirits’ intellectual property, including the Rogue.com domain, the proprietary Pacman yeast strain and trademarks for Rogue and Dead Guy, among other assets.
Top Import, RTD and NA Brands Find YoY Growth Despite Misaligned Labor Day and Wonky Comps in Circana Weekly Scans
The misaligned Labor Day holiday caused a deceiving sea of red in the latest weekly scans report from market research firm Circana.
Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
Rohan Radhakrishnan and Fabian Clark’s first attempt at building a mid-proof spirits category didn’t go as planned. Now, they’re trying again.
New Trail Keeps Growth Streak Rolling; Introduces 3.7% ABV IPA
Broken Heels will remain New Trail Brewing’s “top priority” in 2027, but its family will expand with two IPAs on both ends of the ABV spectrum.
Insider’s Week in Beer: 🙌 It’s Inflatable Beer Hall Season!
Well, summer’s over this weekend … so it’s time to tell the kids to get their trampoline out of the yard so dad can put up his inflatable beer hall. Or, at least it’s that time for the handful of very lucky folks (and their very unlucky spouses) who were able to get their hands on one of these sweet new additions to their front lawn decor from the folks at SAM ADAMS for the low, low price of $199 before they sold out.
Press Clips: Ackley Brands Denied Entry in Rogue IP Bid; Plus, Craft Closures in California & Ohio
Check out news items were initially reported in the September 4 Brewbound Insider Newsletter, including headlines from Rogue, Prohibition Brewing, Chula Vista Brewery and others.
Imports Drag July Industry Beer Supply to -4.9% YoY, per Beer Institute
July’s big occasions were unable to pull beer supply out of the red, according to the Beer Institute’s (BI) latest economic reports.
Pabst CEO Offers $20k For Info on 1,602 Cases of Stolen PBR
Pabst Brewing CEO Greig DeBow has offered a $20,000 reward for 1,602 cases of the Pabst Blue Ribbon maker’s beer he alleges was stolen in California last month.