Craft dollar sales declines stabilized to start the summer selling season after a period of worsening trends. In the four-week period (L4W) ending June 14, craft dollar sales declined 4.6% year-over-year (YoY) at multi-outlet grocery, mass retail and convenience stores (MULO+C) tracked by market research firm Circana. This marked no change in momentum from Circana’s previous monthly report (data ending May 17), which itself reflected a doubling of dollar sales declines compared to the prior period (-2.3% YoY L4W through April 19).
Fresh off its launch into the hard soda set with Spiked Pop, Owl’s Brew is shaking up its approach to the mixer category. The brand’s Functional Non-Alcoholic Mixers launched on Amazon this week, blending fruit juice, tea and botanicals with ingredients like L-theanine and vitamin C.
Boston Beer Company and two former sales representatives have reached a settlement in a lawsuit over the company’s use of non-compete agreements, according to a court order filed Monday.
Hemp industry advocates are celebrating the inclusion of pro-hemp language in a recent White House letter to Congress regarding a supplemental budget request.
Mass Appeal Draught House and Grille opened on the eve of the kick-off of FIFA World Cup 2026 at its neighbor, Gillette Stadium. Hendler Family Brewing co-founder and CEO Sam Hendler joined the Brewbound Podcast to discuss how the multi-branded taproom handled an influx of guests, what Scottish fans prefer to drink – and what they’re not drinking.
Rhinegeist’s Cheetah lager is being reincarnated later this summer. This August, Rhinegeist will relaunch Cheetah as Super Lager, in collaboration with grocery chain Kroger, a fellow Cincinnati-based business.
Diageo CEO Dave Lewis is reportedly following through on slashing jobs as part of a reorganization of the struggling alcohol firm. Reports this week indicate that cuts have reached Diageo’s North American business.
Phusion Projects is licensing “brand assets” to another firm that has launched Nine Loko, described as a “flavor first, perception-bending jazzy cannabinoid juice.”
The Zero Proof, a leading adult non-alc beverage platform, today announced the acquisition of The New Bar, a West Coast-based non-alc hospitality and discovery program. Terms of the deal were not disclosed.
One trend attempting to make a resurgence in 2026, despite a history of receiving flack from industry members: hard soda. Leaders of Spiked Pop, Crooked Pop, Karl Strauss and Bravazzi explain why this time is different.
Washington, D.C.-based Soul Mega has won the 15th annual Samuel Adams Brewing the American Dream (BTAD) Brewing and Business Experienceship, Boston Beer Company announced Tuesday.
