Beer Industry News, Insights, Jobs, & Events

Can Wine and Cola Win Over RTD Drinkers?

Can Wine and Cola Win Over RTD Drinkers?

Two independent ready-to-drink (RTD) brands are betting Americans are ready to mix their wine with cola. Little Sun’s Calimocho and Wine and Cola, two Southern California-based companies inspired by the Spanish staple cocktail Kalimotxo, have hit the market recently with different spins on the liquid, branding and sales strategy.

Brewbound Live 2026 Helps Beer and Bev-Alc Businesses Find Their Next Source of Growth

Brewbound Live 2026 Helps Beer and Bev-Alc Businesses Find Their Next Source of Growth

The beer business isn’t standing still, and neither are the companies competing within it. Traditional beer remains the center of the conversation, but the competitive set has widened. RTDs and non-alc are creating new occasions. The on-premise is evolving. Distributors are making tougher choices about where to focus their attention. For brands, finding opportunity now requires looking beyond their own four walls. Brewbound Live brings the beer and beverage-alcohol industry together December 9+10 in Los Angeles to meet this challenging moment head on.

Athletic Brewing Adds Dak Prescott and Drake Maye as ‘Athlete-Owners’

Athletic Brewing Adds Dak Prescott and Drake Maye as ‘Athlete-Owners’

Athletic Brewing Company is adding two QB1s to its roster as “athlete-owners” as the NFL season kicks off tonight. New England Patriots quarterback Drake Maye and Dallas Cowboys quarterback Dak Prescott struck multi-year partnerships with the dedicated non-alcoholic beer maker and stakes in the business.

Whole Foods’ Mary Guiver Departs Retailer’s Bev-Alc Team

Whole Foods’ Mary Guiver Departs Retailer’s Bev-Alc Team

Brewers seeking to land their offerings on Amazon-owned Whole Foods Market shelves need to update their contact lists. Senior category manager Mary Guiver has departed Whole Foods’ beverage-alcohol merchant team for the company’s produce team, she announced on LinkedIn.