Beer Industry News, Insights, Jobs, & Events

Azúcar Tequila Taps Cavinder Twins for RTD Margarita Launch

Azúcar Tequila Taps Cavinder Twins for RTD Margarita Launch

Influencers and former collegiate basketball players Haley and Hanna Cavinder are aiming to throw Azúcar Tequila an alley-oop as the creative directors of its new ready-to-drink (RTD) margaritas, the company announced Thursday.

Pernod Ricard US Sales Fall 10% as Small Formats Gain Focus

Pernod Ricard US Sales Fall 10% as Small Formats Gain Focus

Pernod Ricard closed its first quarter of fiscal 2027 with sales down 10% in the U.S., where it blamed consumers’ affordability concerns for the drop. The French spirits giant used its earnings call today to share a read on the U.S. market and reiterate that it continues to seek growth in smaller, affordable formats.

Summit Brewing, BMO Bank Reach Agreement; New Lender to Take Over MN Brewery’s Loans

Summit Brewing, BMO Bank Reach Agreement; New Lender to Take Over MN Brewery’s Loans

Summit Brewing Company’s loans have been acquired by a new lender, giving the St. Paul, Minnesota-headquartered craft brewery a pathway to developing and executing “a recapitalization and long-term growth strategy aimed at strengthening Summit’s balance sheet and supporting its vision for the future.”

Why Stadium Partnerships can be the ‘Ultimate Sampling Weapon’ with Two Robbers’ Vivek and Vikram Nayar

Why Stadium Partnerships can be the ‘Ultimate Sampling Weapon’ with Two Robbers’ Vivek and Vikram Nayar

Two Robbers Spirits Co.’s partnership with the Philadelphia Eagles is helping the 7-year-old company fly. On the latest edition of the Brewbound Podcast, Two Robbers founders Vivek and Vikram Nayar share how partnerships with Philadelphia pro sports teams have helped raise their local profile and increase rate of sale in off-premise retailers.