Beer Industry News, Insights, Jobs, & Events

Short’s Hops on the Holiday Road with Christmas Vacation Variety Pack

Short’s Hops on the Holiday Road with Christmas Vacation Variety Pack

Short’s Brewing is giving beer buyers a reason to do their holiday shopping early. The Michigan craft brewery has struck a multiyear licensing deal with Warner Brothers for the intellectual property to National Lampoon’s Christmas Vacation, which Short’s will use to launch a variety 12-pack later this year.

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Brown-Forman Rejects Renewed Sazerac Bid

Brown-Forman Rejects Renewed Sazerac Bid

Months after Brown-Forman’s board rejected Sazerac’s $15 billion buyout proposal, Sazerac has taken a renewed bid directly to shareholders.