Beer Industry News, Insights, Jobs, & Events

Beer’s summer may have left a bit to be desired, but the transition into fall shows possible end-of-year momentum for the segment, despite continued year-over-year (YoY) declines, according to the latest monthly report from market research firm Circana.

Anheuser-Busch InBev’s (A-B) BeatBox has been forced to modify its packaging after a UK alcohol industry watchdog upheld a public complaint that the drinks could appeal to underage drinkers.

Vodka + ade, hard sports drinks – whatever you call it, expect the segment to reach up to half a billion dollars in sales in 2027, according to Circana EVP of BevAl Scott Scanlon.

Early registration pricing for Brewbound Live ends this Friday, Oct. 23. Brewers, bev-alc leaders, distributors, retailers and investors gather December 9-10 in L.A., and those who register by Friday save $100 per ticket.

Shifting portfolio mixes and the safeguard of supplementing with offerings beyond beer was a hot topic during a panel discussion featuring five distributor leaders at last week’s NBWA Annual Convention in Orlando, Florida.

Whole Foods Market is back with its annual look at expected trends for the year ahead, and while the grocer focuses mainly on food, there are some signals of where beverage could be heading next.

Sapporo USA is adopting the focused strategy many breweries have recently enacted, and taking it to the next level and narrowing its focus to one thing in 2027: Sapporo Premium Beer.

This week’s beer goes out to the pro sports team single-handedly doing its best to help out the beer biz in 2026, the Milwaukee Brewers.

Check out news items initially reported in the Brewbound Insider Newsletter October 12-16, including headlines from Canworks, Garage Beer, Almanac and more.

The hemp beverage industry is less than two months out from a federal ban on nearly all products in the market, pending legislative action.
Despite the looming deadline, Hemp Beverage Alliance (HBA) president and CEO Christopher Lackner is feeling “optimistic.”

Arguments in Colorado’s distributor termination dispute between Coors Distributing Company (CDC) and Constellation Brands began playing out earlier this week in the district court for the city and county of Denver.

Competition in the vodka-based tea and lemonade segment is fierce. Many brands offer similar flavor and pack formats. Packaging is often similar, with light color palettes and visual cues to the sun.

Influencers and former collegiate basketball players Haley and Hanna Cavinder are aiming to throw Azúcar Tequila an alley-oop as the creative directors of its new ready-to-drink (RTD) margaritas, the company announced Thursday.

Pernod Ricard closed its first quarter of fiscal 2027 with sales down 10% in the U.S., where it blamed consumers’ affordability concerns for the drop. The French spirits giant used its earnings call today to share a read on the U.S. market and reiterate that it continues to seek growth in smaller, affordable formats.