Beer Industry News, Insights, Jobs, & Events

Fever-Tree Completes US Integration with Molson Coors, Eyes Distribution Growth

Fever-Tree Completes US Integration with Molson Coors, Eyes Distribution Growth

Touting its new U.S. distribution partnership with Molson Coors as a “revenue growth multiplier,” British mixer brand Fever-Tree saw net sales grow 6% year-over-year to £131.9 million in fiscal 2025, according to its preliminary full-year earnings report released earlier this week.

Casamigos Adds Pre-Mixed Margaritas

Casamigos Adds Pre-Mixed Margaritas

Diageo’s Casamigos, the O.G. celebrity tequila brand co-founded by George Clooney, is entering ready-to-serve cocktails with a new line of pre-mixed margaritas.

Why Perceived Value Matters More Than Pricing in the On-Premise

Why Perceived Value Matters More Than Pricing in the On-Premise

Perceived value is reality when it comes to beverage-alcohol sales in HMSHost’s more than 1,000 dining venues located in around 80 airports across the U.S., Tyler Pitman, SVP of concept development, brand partnerships and adult beverage shared earlier this month during Constellation Brands’ Gold Network Summit.

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.

Insider’s Week in Beer: 🙏 Beer Ads Need One Shining Moment

Insider’s Week in Beer: 🙏 Beer Ads Need One Shining Moment

As we sit in the middle of the best 5-day stretch on the college sports calendar, I hope your attempt to redeem yourself from your men’s March Madness bracket with an intact women’s March Madness bracket yesterday totally paid off. Either way – I’m sure you’re enjoying some new beer ads to cheer you up! Well . . . kinda new.