Beer Industry News, Insights, Jobs, & Events

Boston Beer’s Sun Cruiser on Track to Double Size in 2026

Boston Beer’s Sun Cruiser on Track to Double Size in 2026

The proverbial light at the end of the tunnel for Boston Beer’s rocky sales trends is coming from a product named after the sun itself. Sun Cruiser, the vodka-based hard tea launched in 2024, is on pace to double sales in 2026, founder and CEO Jim Koch said last week during the Barclays Global Consumer Staples Conference.

Constellation Brands Portfolio to Exit Coors Distributing Company in Colorado

Constellation Brands Portfolio to Exit Coors Distributing Company in Colorado

Constellation Brands’ portfolio of popular Mexican imports will soon have different representation in the Denver area. The bev-alc giant informed Denver, Colorado-based Coors Distributing Company (CDC), a wholly owned subsidiary of Molson Coors, that it would be terminating their relationship in the next 30 days.

Can Wine and Cola Win Over RTD Drinkers?

Can Wine and Cola Win Over RTD Drinkers?

Two independent ready-to-drink (RTD) brands are betting Americans are ready to mix their wine with cola. Little Sun’s Calimocho and Wine and Cola, two Southern California-based companies inspired by the Spanish staple cocktail Kalimotxo, have hit the market recently with different spins on the liquid, branding and sales strategy.

Brewbound Live 2026 Helps Beer and Bev-Alc Businesses Find Their Next Source of Growth

Brewbound Live 2026 Helps Beer and Bev-Alc Businesses Find Their Next Source of Growth

The beer business isn’t standing still, and neither are the companies competing within it. Traditional beer remains the center of the conversation, but the competitive set has widened. RTDs and non-alc are creating new occasions. The on-premise is evolving. Distributors are making tougher choices about where to focus their attention. For brands, finding opportunity now requires looking beyond their own four walls. Brewbound Live brings the beer and beverage-alcohol industry together December 9+10 in Los Angeles to meet this challenging moment head on.