Beer Industry News, Insights, Jobs, & Events

Fall’s ready-to-drink (RTD) releases push ABV higher and lean into the season. Cocktails from Absolut and Carbliss amp up the buzz, while pumpkin spiced drinks, chocolate martinis and Cosmo riffs land ahead of the holidays.

Three of Boston Beer Company’s 2026 test products are getting a full backing of support in 2027, as the company attempts to use its industry relationships and large sales teams to strongarm Boston Beer into today’s hottest bev-alc segments.

In an ever-connected world, reaching consumers is easier than ever before, but the difficulty of meaningfully connecting with them has grown exponentially.

Early registration for Brewbound Live (Dec. 9+10 in LA) ends today, October 23! Beer & bev-alc founders, retailers, distributors, and industry partners are already registered including Sierra Nevada, New Belgium Brewing, Schilling Cider, Allagash Brewing, Lawson’s Finest Liquids, Good Boy Vodka, Sunset Distiribution Co., Whole Foods Market, and Mission Craft Cocktails. Register before the weekend to save $100.

Boston Beer Company has adjusted its fiscal year 2026 (FY26) guidance in the wake of continued shipment and depletions declines through Q3.

Southern Glazer’s has a new horse in the hard sports drinks race. VDKLYTE, another ready-to-drink (RTD) vodka + ade, arrives from THC beverage developer Mac Beverage Brands, whose portfolio includes Pamos THC Spirits and Cocktails, Maniball Peanut Butter Tequila, and Lolli THC Soda.

Hard tea and boozy water maker NOCA will refresh the packaging for its Too Turnt Tea and Weekend Water franchises in early 2027.

Give consumers an occasion, and they will reach for their wallets. At least, that’s what market research firm NIQ’s October off-premise scans suggest.

In this era of cross-beverage convergence, anything is possible, even a beer-flavored energy drink. Nutrabolt SVP of marketing Emily Hoyle joined the Brewbound Podcast to discuss, All Hopped Up, the limited-edition offering from energy brand C4.

Most beer segments recorded improved trends as the final quarter of 2026 kicked off this month, but that didn’t guarantee the same result for top beer vendors.

Check out distribution news initially reported in the Brewbound Insider Newsletter October 19-21, including headlines from Crazy Mountain, Crowns & Hops, Ska Brewing and more.

Check out news items initially reported in the Brewbound Insider Newsletter October 19-21, including headlines from Suarez Family Brewery, Arlington Brewing, Shiner and more.

The settlement between Southern Glazer’s and the Federal Trade Commission (FTC) puts oversight on the nation’s largest wine and spirits distributor – but may not actually prohibit the distributor from engaging in the very sort of discriminatory pricing that triggered the lawsuit.

Three Floyds Brewing is unleashing a variant of its sought-after, formerly festival-exclusive Dark Lord on retailers as a bookend to the Munster, Indiana-headquartered craft brewery’s 30th anniversary.