Global rap star Future and Ohza founder Ryan Ayotte want consumers to drink in style with Roué, a new brand of fine wines and RTD cocktails launching this month.

Of all the hurdles (self-inflicted and otherwise) facing beleaguered hydration drink brand Prime, sugar may not appear to be the most obvious. Nevertheless, the influencer-led, Congo Brands-owned company is seeking to spark a sales and popularity rebound with Prime Zero. Meanwhile, soccer superstar Leo Messi’s Más+ by Messi will shift to slim cans next year.

Sapporo-Stone Brewing’s strategy for 2026 is to double the size of Sapporo Premium while tapping into pockets of growth for incremental gains, company leaders shared during a virtual distributor meeting last week.

Check out news items initially reported in the Brewbound Insider Newsletter October 17-21, including headlines from the Brewers Association, Maplewood Brewery, Samuel Adams and more.

For brewery and beverage alcohol operators, 2025 has been a pressure test, from rising costs and supply chain swings to distributor shakeups and unpredictable demand. Even the most seasoned teams are attempting to adjust their plans. Brewbound Live is where the industry stops guessing.

Craft beer ended Q3 with decelerated declines compared to the end of Q2, and some notable growth acceleration from some of the segment’s top brands, according to the latest report from market research firm Circana.

Boston Beer Company’s chief supply chain officer (CSCO) Phil Hodges has been promoted to chief operating officer, effective immediately, the company announced after market close Monday with a press release, and 8-K filing with the U.S. Securities and Exchange Commission.

Bev-alc remained in the red in the latest week (data ending October 12) with dollar sales down 3.8% year-over-year (YoY) and 1% week-over-week (WoW) in Circana-tracked off-premise channels, according to the latest weekly report from the market research firm’s EVP of BevAl, Scott Scanlon.

Robert Hendrickson, interim CEO and president of Republic National Distributing Company (RNDC), has died.

Molson Coors Beverage Company will eliminate around 400 salaried positions across its Americas business unit by the end of December, the company announced today.

If the beer industry had a dollar for every time someone said “we’re controlling what we can control,” the category would possibly be in the black this year.

Duvel is aiming to be the top-supplier of Belgian imports, which would require “eclipsing a 27% share,” Duvel USA chief commercial officer Bobby Dykstra shared with distributors earlier this month.

It’s amazing the effect that a week with 3 major beer industry conventions in a row has on the typical industry news cycle 🥴 (this just in – everyone needs a nap), so let’s go check in on our wine friends!

The beverage-alcohol industry has endured an “onslaught of negative news” about health concerns and alcohol consumption in 2025, Bernstein analyst Nadine Sarwat shared during a panel discussion this week at the National Beer Wholesalers Association’s (NBWA) Annual Convention in Las Vegas.