Beer Industry News, Insights, Jobs, & Events

The founders who built NÜTRL into Canada’s top vodka soda are putting that playbook to use again, this time with tequila.

Diageo CEO Dave Lewis is reportedly following through on slashing jobs as part of a reorganization of the struggling alcohol firm. Reports this week indicate that cuts have reached Diageo’s North American business.

Phusion Projects is licensing “brand assets” to another firm that has launched Nine Loko, described as a “flavor first, perception-bending jazzy cannabinoid juice.”

The Zero Proof, a leading adult non-alc beverage platform, today announced the acquisition of The New Bar, a West Coast-based non-alc hospitality and discovery program. Terms of the deal were not disclosed.

One trend attempting to make a resurgence in 2026, despite a history of receiving flack from industry members: hard soda. Leaders of Spiked Pop, Crooked Pop, Karl Strauss and Bravazzi explain why this time is different.

Washington, D.C.-based Soul Mega has won the 15th annual Samuel Adams Brewing the American Dream (BTAD) Brewing and Business Experienceship, Boston Beer Company announced Tuesday.

Brown-Forman and Sazerac are doubling down on ready-to-drink (RTD) with brand extensions and new-to-world brands launching today.

The FIFA World Cup boost that bev-alc was promised is finally starting to appear in off-premise sales – at least for beer.

Beverage industry veteran and Bai founder Ben Weiss came to BevNET Live 2026 in New York City earlier this month ready to explain how these consumer shifts led him back into the beverage industry with Crooked Pop, a hard soda built on Osava.

The search for the next CEO of Heineken N.V. has met its end beyond the beer industry. The Dutch brewing giant’s supervisory board has named Rafael (Rafa) Oliveira as the company’s CEO and executive board chair, according to a press release. If Oliveira’s nomination is approved at the company’s August 5 shareholder meeting, his four-year term will begin October 1.

The Federal Trade Commission and Southern Glazer’s Wine and Spirits have reached a tentative settlement agreement in the federal agency’s price discrimination lawsuit against the nation’s largest wine and spirits distributor.

Craft beer drinkers increasingly want to spend more of their time and money at craft breweries and on craft beer. But getting general consumers in the door and turning them into craft drinkers is only getting harder, according to the Brewers Association’s (BA) 2026 Harris Poll Consumer Survey.

Despite functional ingredients that can get consumers high, BRĒZ is a prime example of a company with lofty growth hopes getting dragged down by the financial realities of scaling efficiently. But they’re working on it.

Lost Coast Brewing founder Barbara Groom is looking for a buyer for her nearly 40-year-old craft brewery. Groom plans to retire after 37 years of running the Eureka, California-based craft brewery, she told ProBrewer.