Are Californians over tequila? A new report indicates that Californians’ thirst for spirits has declined, fueled by a drop in agave spirit volumes. But that’s not the entire story.

Five of the top 25 beer vendors in Circana-tracked off-premise channels eked out both dollar sales and volume growth in the L4W (data ending April 20), according to the latest monthly report from the market research firm.

Bev-alc’s price increases slowed slightly in March, according to the latest Consumer Price Index (CPI) from the Bureau of Labor Statistics (BLS).

Campari America is building on its spritzing success to pursue another trend: adult non-alc (ANA). The Italian spirits group announced today it is bringing Crodino, a zero-proof ready-to-serve spritz, to the U.S. as its first Stateside foray into the growing category.

If horse races and taco specials can’t bring consumers to the on-premise, maybe celebrating their mothers will.

Anyone who chose Sovereignty to win this year’s Kentucky Derby walked away pretty happy earlier this month, but the bev-alc industry was not so lucky, according to BeerBoard, an on-premise data firm.

If you’re reading this newsletter on the day it comes out (please tell me I’m not the only reader 🤞), there’s still time to get mom a thoughtful present for tomorrow! Otherwise, uh, you’ll have to roll the dice on finding one of these MILLER LITE “gold” cans, which were only made in 24 oz. cans for c-stores, and as part of the oh-so-popular 16 oz. can 12-pack format, so hopefully mom loves her tallboys.

There’s a big change coming to this year’s Bourbon County Brand Stout (BCBS) release: It’s getting smaller. Goose Island will package Original BCBS in 4-packs of 10 oz. bottles.

A heat wave is hitting liquor shelves as spirit brands and ready-to-drink (RTD) cocktails aim to spice up sales with new fruit and hot pepper-driven flavors.

U.S. brewers shipped more beer this March, with domestic tax paid shipments increasing 0.7% year-over-year (YoY), to 12.5 million barrels of beer, the Beer Institute reported, citing domestic tax paid estimates from the Alcohol and Tobacco Tax and Trade Bureau (TTB).

Weak alcohol sales dragged on Monster Beverage in Q1, part of a confluence of factors that saw net sales drop 2.3% during the quarter.

Anheuser-Busch (A-B) InBev recorded mid-single-digit losses in revenue (-5.1%), shipments (-6.7%) and depletions (-5.4%) in the U.S. during the first quarter of 2025, the company reported Thursday.

What’s the best route from online to on-shelf sales? For many intoxicating hemp brands, the solution appears to be finding space with beer and liquor distributors. Having leveraged DTC distribution to meet the unique needs of the category, hemp brands are now considering how to marry online sales with the larger opportunity within beverage-alcohol retail.

The results of Molson Coors’ Q1 in fiscal year 2025 (FY25) were in stark contrast to the first quarter of 2024. Q1 net sales declined 11.3% year-over-year (-10.4% on a constant currency basis), the company reported Thursday morning. A year ago, Molson Coors reported 10.7% YoY (+10.1% in constant currency) net sales growth in Q1.