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Asahi Brings Zeitaku Shibori RTD Vodka Soda to US

Asahi Brings Zeitaku Shibori RTD Vodka Soda to US

Japanese beer giant Asahi is deepening its U.S. presence with the national launch of its premium ready-to-drink (RTD) vodka and soda cocktail Zeitaku Shibori, the first such product to be manufactured in the States.

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Brewbound Podcast: What the New Dietary Guidelines Mean for Bev-Alc

Brewbound Podcast: What the New Dietary Guidelines Mean for Bev-Alc

After a lengthy delay that included much fretting among industry insiders, the 2025-2030 Dietary Guidelines for Americans (DGA) were unveiled earlier this month. Any fears that anti-alcohol activists had infiltrated the quinquennial process were eased, as the new guidelines preach moderation over specific daily drink allowances. Beer Marketer’s Insights senior editor Christopher Shepard, who has… Read more »