Beer Industry News, Insights, Jobs, & Events

Boston Beer’s Sun Cruiser on Track to Double Size in 2026

Boston Beer’s Sun Cruiser on Track to Double Size in 2026

The proverbial light at the end of the tunnel for Boston Beer’s rocky sales trends is coming from a product named after the sun itself. Sun Cruiser, the vodka-based hard tea launched in 2024, is on pace to double sales in 2026, founder and CEO Jim Koch said last week during the Barclays Global Consumer Staples Conference.

Constellation Brands Portfolio to Exit Coors Distributing Company in Colorado

Constellation Brands Portfolio to Exit Coors Distributing Company in Colorado

Constellation Brands’ portfolio of popular Mexican imports will soon have different representation in the Denver area. The bev-alc giant informed Denver, Colorado-based Coors Distributing Company (CDC), a wholly owned subsidiary of Molson Coors, that it would be terminating their relationship in the next 30 days.