Beer Industry News, Insights, Jobs, & Events

Mark Anthony Brands conquered hard seltzer with White Claw. Can the company pull off a repeat in the fast-growing hard sports drink (vodka + ade) market?

This week’s beer goes out to bourbon-barrel-aged stout season (er, for you all – I’ll just take a whiff off the bottle as you pass it around and enjoy memories of 2018, thanks). I was really glad to see I’m not the only one with way too many BBA bomber relics of 2010s craft beer yore still sitting somewhere in the back of a closet, garage or a basement corner.

Check out news items initially reported in the Brewbound Insider Newsletter September 22-23, including headlines from the Brewers Association, Chandler Street Breweries, Atwater and others.

Fall’s ready-to-drink (RTD) releases push ABV higher and lean into the season. Cocktails from Absolut and Carbliss amp up the buzz, while pumpkin spiced drinks, chocolate martinis and Cosmo riffs land ahead of the holidays.

Three of Boston Beer Company’s 2026 test products are getting a full backing of support in 2027, as the company attempts to use its industry relationships and large sales teams to strongarm Boston Beer into today’s hottest bev-alc segments.

In an ever-connected world, reaching consumers is easier than ever before, but the difficulty of meaningfully connecting with them has grown exponentially.

Early registration for Brewbound Live (Dec. 9+10 in LA) ends today, October 23! Beer & bev-alc founders, retailers, distributors, and industry partners are already registered including Sierra Nevada, New Belgium Brewing, Schilling Cider, Allagash Brewing, Lawson’s Finest Liquids, Good Boy Vodka, Sunset Distiribution Co., Whole Foods Market, and Mission Craft Cocktails. Register before the weekend to save $100.

Boston Beer Company has adjusted its fiscal year 2026 (FY26) guidance in the wake of continued shipment and depletions declines through Q3.

Southern Glazer’s has a new horse in the hard sports drinks race. VDKLYTE, another ready-to-drink (RTD) vodka + ade, arrives from THC beverage developer Mac Beverage Brands, whose portfolio includes Pamos THC Spirits and Cocktails, Maniball Peanut Butter Tequila, and Lolli THC Soda.

Hard tea and boozy water maker NOCA will refresh the packaging for its Too Turnt Tea and Weekend Water franchises in early 2027.

Give consumers an occasion, and they will reach for their wallets. At least, that’s what market research firm NIQ’s October off-premise scans suggest.

In this era of cross-beverage convergence, anything is possible, even a beer-flavored energy drink. Nutrabolt SVP of marketing Emily Hoyle joined the Brewbound Podcast to discuss, All Hopped Up, the limited-edition offering from energy brand C4.

Most beer segments recorded improved trends as the final quarter of 2026 kicked off this month, but that didn’t guarantee the same result for top beer vendors.

Check out distribution news initially reported in the Brewbound Insider Newsletter October 19-21, including headlines from Crazy Mountain, Crowns & Hops, Ska Brewing and more.