Beer Industry News, Insights, Jobs, & Events

Kroger shoppers looking for Red Bull or Boar’s Head products may be out of luck for the time being, as the country’s largest supermarket chain grapples with pricing strategy amidst a grim economy.

Months after announcing plans to retire and sell the business, Lost Coast Brewing founder Barbara Groom has officially listed the Northern California craft brewery for auction.

Millennial and Gen Z consumers are expected to be the largest contributors to bev-alc spending among all generations by 2035, according to a July Numerator report. That means bev-alc suppliers have less than a decade to capture the loyalty and attention of these consumers if they want to capitalize on those dollars.

Sazerac is in talks to acquire German schnapps producer, Berentzen-Gruppe AG, according to a report from Bloomberg News. The move could extend an acquisition run that has added a UK vodka brand and a Kentucky distillery in the past three months alone.

On the latest edition of the Brewbound Podcast, the team analyzes the tectonic shifts in the bev-alc market in the last week, including Constellation Brands’ Colorado move, Southern Glazer’s $12.5 million payment to the federal government and underwhelming Labor Day scans.

This December 9+10 in Los Angeles, Brewbound Live brings together brewery and bev-alc leaders, retailers, distributors, investors and industry partners to examine what retailers are prioritizing, where distributors are placing bets, how entreprenuers are adjusting and which category shifts deserve attention. Your sales data tells you what is happening inside your business. It does not tell you why a retailer is rethinking the shelf, what a distributor is leaning into, or how another brand is responding to a change in demand. Brewbound Live adds those perspectives before the next reset, pitch, distribution move, or portfolio decision.

Check out news items initially reported in the Brewbound Insider Newsletter September 14-16, including headlines from Sapporo USA, Penn Brewery, Hop Valley and others.

In a fireside chat during the Barclays Global Consumer Staples Conference, Boston Beer Company founder and CEO Jim Koch discussed the company’s innovation strategy, its new method for measuring advertising ROI and why its new LYTT RTD is a pre-gaming champion.

While several brands are teaming up with slashers this Halloween, Tilray Brands is taking a sweeter route. The craft brewing conglomerate’s Shock Top brand is partnering with North America’s largest spooky season retailer, Spirit Halloween.

No bev-alc category was safe from year-over-year (YoY) losses in the latest off-premise scans from market research NIQ, which included the start of the Labor Day holiday weekend.

Once Minnesota’s largest craft brewery and one of the 25 largest in the country, St. Paul, Minnesota-based Summit Brewing Company is now facing bank foreclosure proceedings.

Vermont Information Processing (VIP) has acquired Encompass Technologies in a deal that merges two of the largest beverage industry technology companies.

Diageo, the first major spirits company to scale non-alc spirits alternatives, is building a mid-strength range in the UK.

Sierra Nevada’s strategy to continue 2026’s growth into 2027 involves a portfolio-wide packaging overhaul, the return of major brand campaigns and a meaningful dive into the beyond beer category.