Winning Together What Wholesalers Wish Brewers Knew

Jessica Muskey and Jeff Hansson shared how to work better with your wholesaler partners, gain more share of mind and understand the products wholesalers are looking to carry. Muskey dived into Reyes’ ability to test-and-learn with new products in various markets as a multistate operator. Hansson shared how Scout, as a small and independent Southern California wholesaler, approaches the market, as well as opens new territories, such as Arizona and Idaho.

Featuring:

Jessica Muskey, VP of Craft and Innovation, Reyes Beer Division
Jeff Hansson, Co-Founder and CEO, Scout Distribution

Transcript

Speaker 1 [00:24] Our next two panelists occupy very different spaces in the middle tier, but their goal is the same to help supplier partners find success in the market. So please join me in welcoming to the stage Jeff Hansen, co-founder and CEO of Scout Distribution, and welcoming back to the stage, because you already saw her do an awesome job as a judge with this morning's pitch slam, Jessica Muskie, VP of craft and innovation at the Reyes Beer Division. Hey guys. Cool. So glad you're both here. I'm sorry I missed your for having us. I don't know where I was, but anyway, um, so you know,…

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