Tapping In: Bringing Back the On-Premise, with Karl Strauss' Chris Cramer, Mellow Mushroom's Kynyetta Lester and consultant Jason Murphy

The on-premise has failed to return to pre-pandemic levels, as bars and restaurants continue to tackle staffing issues and shorter hours, and breweries continue to battle draft declines. Karl Strauss co-founder and CEO Chris Cramer, Mellow Mushroom associate director of beverage operations Kynyetta Lester, and industry consultant Jason Murphy give insights on what on-premise business looks like today, how retailer priorities are shifting and why the on-premise is still important for craft brands.

Transcript

Speaker 1 [00:12] So joining me on stage we're going to have Kenyanna Lester, who is the associate director of beverage operations at Mellow Mushroom, Chris Kramer, who's co-founder and CEO at Karl Strauss, and Jason Murphy, who is a consultant and also as of today an on-premise oracle I think is the name we gave him. So welcome our panelists on stage. Hi. I want to start with you, Chris, because you're our beer supplier producer representative up here. What does your on-premise business look like right now? How important is it for Carl Strauss?

Speaker 2 [00:58] Well, we have a couple of…

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