Speaking Authentically to Gen Z

Name: Speaking Authentically to Gen Z
Uploaded: 2022-11-30T17:52:00-05:00
Duration: 29 min 36 s
Description: Generation Z consumers are aligning themselves with brands that share their values. But how do you reach the youngest legal-drinking-age consumers in an authentic way? Mario X. Carrasco, co-founder and principal of technology-driven cultural insights agency ThinkNow, shares how companies can speak to Gen Z consumers, while acknowledging the multicultural future of the U.S.

Nov. 30, 2022 at 5:52 pm

Generation Z consumers are aligning themselves with brands that share their values. But how do you reach the youngest legal-drinking-age consumers in an authentic way?

Mario X. Carrasco, co-founder and principal of technology-driven cultural insights agency ThinkNow, shares how companies can speak to Gen Z consumers, while acknowledging the multicultural future of the U.S.

Transcript

Speaker 1 [00:01] I

Speaker 2 [00:25] OK, hi everybody. Welcome back from lunch. Uh, I hope everybody had a nice rest, got to chat with some new friends. Uh, we are going to jump back in, uh, with a great conversation about how to speak authentically to Gen Z, something that I think everybody in this room needs to know a little more about and all probably feel maybe a little uncomfortable because honestly they scare me. They're very cool and they're all going to be in charge of the world one day, so. I had the honor of sharing the stage with our next guests on a panel at a conference this…

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Transcript

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