Slinging Suds on the Internet: Navigating the E-Premise

Following the boom of pandemic shutdown era e-commerce sales, how do you build an e-commerce strategy that works? And how do you create your own opportunities? Leaders in the e-premise space share strategies. 

Joining the discussion are:

* Sara Welch Goucher, Molson Coors’s director of e-commerce, for North America;
* Steve Koenig, Sierra Nevada’s e-commerce national accounts manager;
* Derek Hahm, The E-Premise Group’s chief commercial officer;
* Beny Ashburn, Crowns & Hops’ co-founder and CEO.

Transcript

Speaker 1 [00:00] Oh

Speaker 2 [00:24] We're going to talk about the e-premise, which really accelerated in the beer industry with that fun little thing called COVID-19. And uh now that we're hopefully past the lockdowns, what does that look like and what does that strategy look like for beer? Our panelists today are going to try to answer that, give you some tips and tricks for how to handle the e-premise and approach, uh, your strategy. So I would like you to all welcome on stage, we have Benny Ashburn, co-founder and CEO of Crowns and Hops. Exciting, fine. Uh, Derek Ham, uh, Chief commercial…

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