Nombase Podcast: This Economy Is Splitting the Aisle. Here's the Pricing Model to Win Either Side.

Jul. 9, 2026 at 6:58 PM

Today's grocery aisle is splitting between shoppers looking for the best deal and those who are happy to pay more for brands they believe are worth it.

In this episode, Scott Sanders, Business Intelligence Lead at Carbone, and Jeff Lovering, Chief Data Scientist at Customer Marketing Group, talk through what that shift means for CPG brands. They share practical ways to think about pricing, promotions, and growth—and how to figure out whether your biggest opportunity is pricing, awareness, positioning, distribution, or something else entirely.

You'll learn:

How to determine whether your brand has earned a premium price

The difference between a pricing problem, an awareness problem, and a positioning problem

Why premium brands can thrive—even in a value-driven economy

How consumers decide whether your product is "worth it"

When promotions drive growth—and when they simply mask bigger issues

How to use data to diagnose what's really limiting your growth

What today's split economy means for your long-term brand strategy