Nombase Podcast: Demos: A Smart, Cost-Effective Strategy for Retail

Mar. 27, 2025 at 6:53 PM

Demos are crucial to moving food and beverage products at retail, but they’re costly and often hard to optimize. Jana Goodbaum, founder of Happy Wolf, tackles this challenge with insights from Jason Smith, now at Ithaca Hummus and former Perfect Bar retail lead, on maximizing demo impact, budget efficiency, and sustained velocity growth.