Know Yourself: The Importance of Brand Identity

With more than 9,000 craft breweries in the U.S., consumers are inundated with choice on retail shelves or when bellying up to the bar. To stand out, solidifying a brand identity is becoming increasingly important to differentiate from the pack.This panel brings together three up-and-coming breweries with crystallized identities to share advice in building brands and forging connections with consumers. Featuring: 

* LeAnn Darland, Co-Founder, Talea Beer Co.
* Rich Bloomfield, Co-Founder, Funkytown Brewery
* Haidar Hachem, Co-Owner and Head Brewer, Shojo Beer Co.

Transcript

Speaker 1 [00:00] Oh And I think we have the perfect panel to round out our event because these are all three awesome people who are doing really cool, unique things in beer. You know, we've heard there are 9,000+ breweries now and you've got to stand out and in order to do that, a key part is building a strong brand identity. And we have representatives from 3 breweries that are doing that. So please welcome to the stage Leanne Darlin, co-founder of Taleaa Beer Company in Brooklyn, Rich Bloomfield, co-founder of Funky Town in Chicago, and Haidar Hachem, co-owner and head brewer at Sho Joe in…

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