Know Yourself: The Importance of Brand Identity
Nov. 30, 2022 at 7:16 PM
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With more than 9,000 craft breweries in the U.S., consumers are inundated with choice on retail shelves or when bellying up to the bar. To stand out, solidifying a brand identity is becoming increasingly important to differentiate from the pack.This panel brings together three up-and-coming breweries with crystallized identities to share advice in building brands and forging connections with consumers. Featuring:
* LeAnn Darland, Co-Founder, Talea Beer Co.
* Rich Bloomfield, Co-Founder, Funkytown Brewery
* Haidar Hachem, Co-Owner and Head Brewer, Shojo Beer Co.
