Keeping Hard Seltzer Fizzy: How Indie Seltzer Succeeds

The leaders of four hard seltzer brands — Sean Mossman (Sonic Hard Seltzer), Jeana Harrington (Mighty Swell), Josh Landan (Ashland) and Vikram Nayar (Two Robbers) — will share why they believe there is still room in the segment for independent producers.

Featuring:

Vikram Nayar, Co-Founder, Two Robbers Hard Seltzer
Jeana Harrington, CEO, Mighty Swell
Sean Mossman, President, Sonic Hard Seltzer (Coop Ale Works)
Josh Landan, Founder, Ashland Hard Seltzer

 

Transcript

Speaker 1 [00:11] As Danny just said, Hard seltzer is far from dead. Dollar sales of the segment are still increasing, have reached $4.5 billion in the last year, according to IRI. I don't know if you guys caught on Danny's slide that hard seltzer sells considerably more than VA defined craft beer. That blew my mind a little bit, so. A lot of action going on at the regional level and that doesn't always bubble up to national storylines. So here to give us the real story of their independent hard seltzer brands are a great panel we have for you guys today. Please welcome Sean Mossman, the…

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