Growing the Family: How Top Brewers Are Creating Brand Families

How do marketing directors from Sierra Nevada, Firestone Walker and Constellation Brands guide and build on popular brand families such as Little Things, 805 and Modelo? Leaders from three of those brands will share their strategies for steering those franchises and adding onto those brand families.

Featuring:

Dustin Hinz, CMO, Firestone Walker
Kyle Ingram, Brand Director, Sierra Nevada
Greg Gallagher, VP Brand Marketing, Modelo, Constellation Brand

Transcript

Speaker 1 [00:24] Um, as we're kicking off day two, we just want to thank all of our sponsors again, and I'm going to have to read them because there are A lot of them, which is awesome to feel all the support from the industry, but couldn't do this without them. So huge thank you to Ollie, Scott Laboratories, FinTech, OI, Fast Track Packaging, Kraft, Nielsen IQ, Scott Fabricating, the Beer Institute, Arlington Capital Advisors, Encompass Technologies, GoTab, Yeti, Live Oak Bank, McDermott Will and Emery, and Firestone Walker, who, uh, again, thank you all so much for hosting us last night. So…

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