Craft M&A Trends: Cashless Deals, Building Platforms

The multi-brand business model has grown in popularity for years, but in 2025, craft brewers’ “safety in numbers” mindset has come into its own. Hendler Family Brewing Company and Wilding Brands have been at the forefront of these regional partnership strategies. At Brewbound Live, they will share their strategies, the advantages and pitfalls of these transactions and how they’re approaching future deals.

 

Sam Hendler, Co-Founder & CEO, Hendler Family Brewing Company

Charlie Berger, Chief Development Officer, Wilding Brands

Transcript

Speaker 1 [00:23] And now, we're gonna be talking about what is going on with Kraft M&A. We have seen plenty of deals happen recently, um, but they're not, they're not necessarily what they looked like in the past, and one of the most common things we're seeing is the creation of these craft platforms. I'm so here to talk about what their own versions of that look like, what goes into it, what they've learned are two fabulous folks. We have Sam Hendler, who is co-founder and CEO of Hendler Family Brewing Company, and Charlie Berger, who is chief development officer for Wilding Brands.…

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