Nombase Podcast: Winning On Shelf With Line Extensions

Jul. 12, 2023 at 3:42 PM

Line extensions can be a great way to increase market share and retail footprint, but there's a good deal of testing and learning to maintain differentiation, customer loyalty, and to avoid cannibalizing your existing sales. Join Matt Weiss of RIND to find out the approach that's worked for them and the issues they've solved along the way.