Nombase Podcast: How Fly By Jing Grew a Condiment Subcategory

Oct. 3, 2023 at 4:58 PM

Jing Gao popularized chili crisp with Fly By Jing with what started as a passion product and is now an entirely new set on grocery store shelves. Join us to discuss how she leveraged DTC sales to secure retail opportunities, building and scaling a first to market product, and the education and marketing required to drive trial.