Nombase Podcast: Brightfield Group - Women’s Health Trends Are Driving CPG Sales

Nov. 20, 2024 at 3:52 PM

As women enter life stages marked by perimenopause and menopause, their health needs are driving demand for targeted foods, beverages, and supplements. The Brightfield Group, a social listening and consumer insights organization, joins this Community Call to share data and trends on the ingredients, products, and value propositions resonating with this consumer group. As the highest-spending age bracket, they seek support for hormone balance, energy, and mood—creating a prime opportunity for brands to innovate for this highly engaged, wellness-focused audience.

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