Breakthrough Marketing: Taking Drinker Engagement to New Heights

Relevance with drinkers is tougher than ever in the fragmented bev-alc industry. However, several brands are breaking through with consumers in 2025 through clever marketing, celebrity partnerships and differentiated products.

 

Whitney Stevenson, President and Chief Commercial Officer, JuneShine Brands

Van Sharma, Co-Founder, Rupee Beer

Kevin George, CMO, Garage Beer

Transcript

Speaker 1 [00:22] Hello, everybody. Welcome back from lunch. Hope everybody had a good time, made some new friends, maybe answered some emails, but I think that's overrated. Uh, lunch sweet treat, who doesn't love that? So I apologize a little bit for being slightly coy this morning. I just didn't want to say anything until we heard, and the reason that Justin is not here is because there is a 100% growth rate of children in the Kendall family. So, uh, baby, yeah. Uh, baby girl is here as of, like, I don't know, minutes ago, an hour ago, uh, doing well, no name yet. I told him that Baby Shock…

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