Be Fearless: Overcoming the Beeriers to the Evolving Consumer, with NIQ and 3 Tier Beverages

From Generation Z to the silver tsunami, keeping up with consumers and their rapidly changing drinking habits isn’t easy. We try to break the mystique with a presentation by NIQ beverage alcohol vertical director of thought leadership Kaleigh Theriault and 3 Tier Beverages analytics and client success consultant Stephanie Roatis.

Theriault and Roatis provide fresh perspectives and share strategies to help brands better understand the consumer, from changing demographics to sober curiosity to consumer powered trends on flavor, pack size and channel choices.

Transcript

Speaker 1 [00:12] We're gonna jump right into some data and have our, our second and final big data presentation of the day. And we heard during that kind of flavor inspiration panel today how Gen Z is thinking about things differently. But it reminded me that we see a lot of general thoughts or ideas about generations' consumer habits, and it kind of goes a little bit deeper than what you see in the headlines or some of those thoughts. And so to help us kind of break down what those barriers are and what's really happening with each generation. We have two very awesome data ladies coming up.…

To read the full transcript, purchase a Brewbound subscription.

Related Videos