Apple Talk: How Regional Cideries Are Bucking National Trends

Regional cideries are bucking national trends. How are they doing it? Caitlin Braam, Founder, Yonder Cider; Nels Jewell-Larsen, Co-Owner, 2 Towns Ciderhouse; Eric Phillips, Chief Commercial Officer, Schilling Cider; Soham Bhatt, Co-Founder, Artifact Cider Project, share strategies and insights.

Transcript

Speaker 1 [00:24] Moving right along here, um, we're going to talk about cider. This is a perfect transition from what we just heard a little bit in that data there, um, but I like to think about cider kind of like the middle child, you know, we got the younger kid getting all the attention and causing chaos with like RTDs and hard seltzer and beer is more, you know, you guys can come up, that's fine. Just save me that front seat there. Thank you. Um. Beer is, you know, setting the high par, the expectations, you know, cider is just kind of chilling in the middle there, but we're gonna, we're…

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